CASE STUDY
BUSINESS NEED:
The Atlanta BridgeCommunity, founded by Coca-Cola, is a technology ecosystem that connects technology startups to corporations providing increased competitiveness in the market. They wanted to create a program that would contribute to social responsibility and seed the next generation of entrepreneurs.
SOLUTION:
WrightNow Solutions was provided some thoughts and desired goals for a program that would get high school and young adults exposed to, and excited about, the possibilities of creating their own tech startup while providing the Atlanta BridgeCommunity with a pipeline of new talent. With this, WrightNow Solutions formed partnerships with Arthur M. Blank Family Foundation, PowerMyLearning, YearUp, CapTech, and others to establish the Future Entrepreneurship Program.
OUTCOME:
Atlanta area Title I high school students completed a 6-week technology entrepreneurship camp and presented their business ideas to local community leaders, startups, and corporate leaders. Many of the students now have a STEM focus where this was not a consideration prior to the program. As a result of our program, an App Development course was also implemented into a high school’s curriculum. The 4-month young adult cohort created services and solutions and pitched their business ideas causing them to advance their career and entrepreneurship opportunities.